The Logical Company

Logic, applied to brands.

We bring the world's brands to Mexico — local vision, world-class logistics, and marketing that lives the culture.

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Our Brands

The brands we operate.

Track Record

Brands we've worked with

Mitchell & Ness
Sports Heritage
Operated 2020 — 2025

We positioned Mitchell & Ness throughout its operation, placing the brand in the country's most important retailers and building real market presence through collaborations and activations.

Omerta by J Balvin
Omerta J Balvin
Collection Drop

Drop with J Balvin. We supported the Omerta launch in Mexico — distribution and on-the-ground rollout for the collection.

About Us

Logic &
Creativity

Founded in 2020 and based between Mexico City and Chihuahua — on the border with El Paso, Texas — The Logical Company operates global brands the way they should work in Mexico.

We handle the full journey: import, distribution, retail placement, and brand building. Local vision, world-class logistics, and a team that lives the culture it markets to.

Distribution Logistics Retail Marketing
500+
Points of sale in Mexico
2020
Year founded
3
Brands operated
360°
Brand strategy

Global brands, run with local logic.

Our key accounts

We work with Mexico's leading retailers. EDI management, scheduled deliveries, and ongoing training.

LiverpoolLiverpool
InnovasportInnovasport
Palacio de HierroPalacio de Hierro
NBA StoreNBA Store
LidsLids
Mercado LibreMercado Libre
SOULSOUL
MartíMartí
CalzzapatoCalzzapato
Look SportLook Sport
StaxStax
The Fan TownThe Fan Town
InnvictusInnvictus
ForstForst
Lust MéxicoLust México
Key Partners
American Express NBA NFL Liga MX
Marketing & Brand Support

We don't just place the product. We place the brand.

From cultural activations to the shelf, we build a brand's presence at every touchpoint in Mexico.

Events & Community
Culture, activated

Activations that connect the brand with local culture. Experiences people remember and share.

Influencer / Seeding
Authentic creators

A network of creators within the sneaker, streetwear, and sports ecosystem in Mexico.

Collabs · MX Culture
Local relevance

Collaborations with Mexican cultural figures that give global brands local relevance.

Retail Marketing
Present at the shelf

In-store, BTL, and point-of-sale experiences. The brand's essence present in every display.

Operations

Logistics
first.

Our CDMX warehouse is built for Mexico's top retailers: scheduled deliveries, MasterEDI labeling, and continuous team training. We know exactly what each account needs.

2
Warehouses · CDMX & El Paso, TX
MX
Nationwide distribution
CDMX WarehouseNear most retailers
MasterEDI LabelingCertified
Scheduled DeliveriesLiverpool / Palacio
El Paso, TX WarehouseDirect Import
Sales TeamNationwide
A select roster

We don't just distribute brands.We operate and growth them in Mexico.

A select roster of global brands trusts us to run everything they do in Mexico — import, retail, culture. We take on few, and we take them seriously.

End-to-end
Import, logistics, retail and marketing — one partner.
500+
Points of sale across Mexico's top retailers.
Culture-first
Marketing that gives global brands local relevance.
Contact hola@thelogicalcompany.mx